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Paperback How to Sell to an Idiot: 12 Steps to Selling Anything to Anyone Book

ISBN: 0471718548

ISBN13: 9780471718543

How to Sell to an Idiot: 12 Steps to Selling Anything to Anyone

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Book Overview

HOW TO SELL TO AN IDIOT

Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime.

In How to Sell to an Idiot, authors John Hoover and Bill Sparkman show you how to ignore your own inner idiot and start selling more by doing less...

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