How to Select Winning Stocks

This book takes readers to the next level of stock market investing after the previous book, How to Get Started in Stocks. Morningstar's philosophy to stock investing is based on Warren Buffett's teachings - buy great companies that earn high returns on capital, are protected by moats or competitive advantages, and are bought at good prices. This book teaches investors how to find economic moats, analyze financial statements, and value companies to determine if they should be purchased. This book also has a quiz and worksheet at the end of each chapter. Since the book is written by Morningstar, it references the company throughout the book. Morningstar offers subscription services to individual investors who can get access to analyst reports and opinions of value on individuals companies. In addition to reading this book, I recommend their subscription. - Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market

Just a great continuation of this series from Morningstar. If you are not a complete novice to personal investing, then the 1st book may be necessary, but this is an acceptable starting point if you feel like you know what you are doing. I have read all three books in this series, and the first one covered all of the necessary ground for someone who is starting with no previous knowledge. This book continues where the first left off, and I have used it to build my own personal strategy for assessing a company and it's business. I think that Larson's writing style, and the collaborative effort from his Morningstar team, is instrumental in making this kind of information palatable by the general population. If you are looking for financial and investment education products then I think Morningstar is one of the best places to go, and I have yet to be let down with any of their products or services.

The book is one of a series by Morningstar. This particular describes the various accounting sheets (balance, income, etc.) used. It has two quite worthwhile chapters on economic moats and management quality. This is a good reference for investors trying to determine quality and value in a company. Some of the accounting sheets printed lightly, and with the small print, are hard to read. The only other recommendation would be to have an index.