How to Say It to Sell It: Key Words, Phrases, and Strategies to Build Relationships, Boost Revenue, andBea t the Competition

How to Say It to Sell It: Key Words, Phrases, and Strategies to Build Relationships, Boost Revenue, andBeat the Competition "I love your new book, How To Say It To Sell It" (which you graciously autographed for me when you were here in Wisconsin!). I took your advice from the chapter on voice mails, and recently changed my outgoing voicemail to say that our hotel is now under new management and just completed a $5 million dollar renovation. I've had several people calling with inquiries on business who later told me when I returned their call that they had no idea about our renovation until they heard it in my voicemail. :o) Thanks so much for the great idea! Sue Lidstrom, Madison, WI.

Sue has written an excellent book loaded with practical strategies to boost sales. It's easy to relate to her specific examples about getting and keeping the customer's attention. Her unique, customer-focused approach -- and her real-world ideas to apply it -- are great. Each of the three sections -- communication skills, presentation skills, and email and sales writing -- offer great new ideas for moving the sales process forward.

Kudos to the author for writing such an immediately useful book. Sue doesn't waste time on abstract theories that don't work in the real world. Her book stands out because it focuses on exactly what to say and do to win buy-in for what you have to say and sell. Read it and reap. Pop!: Stand Out in Any Crowd

"If you have just one book to read on communication skills this year, this is it! This stuff is really good. One part deals with communication skills, another with presentation skills and another with email and writing. This book has it all!"

Everyone can learn from this book. There are so many great, practical tips that even if you aren't in sales, you'll learn to communicate more persuasively and professionally.