How to Save the Fmcg Industry: A Practical Guide for Building Collaboration Between Suppliers and Retailers

by Chris Leach

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In the fast-moving consumer goods industry (FMCG), collaboration is often cited as the logical way for suppliers and retailers to create value. Yet, suppliers' experience has shown that doesn't always happen, due in large part to the power of the retailer and a focus on the short term.

In the last thirty years the industry has seen rapid change, with the growth of discounters, online shopping and consolidation of retailers. These changes...

Format:Hardcover

Language:English

ISBN:303092985X

ISBN13:9783030929855

Release Date:March 2022

Publisher:Palgrave MacMillan

Length:240 Pages

Weight:1.20 lbs.

Dimensions:0.6" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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How to Save the Fmcg Industry: A Practical Guide for Building Collaboration Between Suppliers and Retailers

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