How to Price Graphic Design and Desk Top Services

Now in a fully updated and expanded fifth edition, Robert Brenner's How To Price Graphic Design And DTP Services continues to be an invaluable guide for pricing desktop publishing and graphic design services. Brenner's 359-page compendium of strategies and tactics for maximizing profit in desktop publishing shows how to price a given publishing or design project by setting prices using sound business principles; allocating costs to the task level; developing baseline prices for any service activity; find break-even levels on each service provided; bid a flat rate on any project; determine the profit on any job; raise prices without losing customers; how to know when the price is right; how to use coupons, rebates, and discounts, how to counter cutthroat competitors; how to deal with bottom fishing price requests; tips and tricks to win and keep customers; estimating, bidding, and negotiating techniques; and when a job should be turned down. How To Price Graphic Design And DTP Services is enhanced with examples and sample forms making it an invaluable, "user friendly", money saving, and money making instruction guide for small businesses, graphic designers, and desktop publishers.