How to Price
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Book Overview
Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book attempts to introduce the reader to a wide variety of their research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore...
Format:Paperback
Language:English
ISBN:0521715644
ISBN13:9780521715645
Release Date:January 2008
Publisher:Cambridge University Press
Length:448 Pages
Weight:1.75 lbs.
Dimensions:0.9" x 7.1" x 9.9"
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