How to Open & Operate a Financially Successful Personal Training Business [With CDROM]

John Peragine Jr.'s HOW TO OPEN & OPERATE A FINANCIALLY SUCCESSFUL PERSONAL TRAINING BUSINESS comes with a companion cd-rom and tells how to operate such a business from home, a private studio, clients' gyms or corporate fitness centers. From planning an approach and locating opportunities to fostering an ongoing business, this is key for any who have been eyeing the potentially lucrative personal training business.

For anyone who has ever dreamed of self-employment in the fitness arena, this book is for you. In an easy-to-read format, How to Open & Operate a Financially Successful Personal Training Business guides the reader through a process of self reflection to determine if you have what it takes to realize the dream of operating a personal training business. The book not only speaks to what skills are required from a fitness perspective, it also offers a look at the type of business savvy required to drive such a business. In a detailed layout, well-planned chapters educate the reader as to what types of business models can be considered when opening a personal training business. It also offers the reader guidance in developing a strategic business plan and marketing plan - both necessary for any successful business. If I were considering self-employment in the field of fitness, this is certainly one book I would rely on every step of the way, from initial planning and business basics to overcoming hurdles and evaluating success.

With a comprehensive list of resources and suggestions, How to Open and Operate a Financially Successful Personal Training Business by John Peragine Jr. holds up as a valuable resource for those interested in starting a personal training business, or for those already involved in personal training. More than motivational business fluff, Peragine leads the reader to internally examine his or her suitability to a career in personal training. He addresses the qualifications for successfully running a business, delineating positives and negatives. He tackles issues such as writing and implementing a business plan with step by step instructions and suggestions, the different licensing avenues available, how to advertise, how to set up a website, and how to talk to clients. For the experienced trainer, Peragine explains how to establish a solid business, and evaluate business performance with questionnaires, forms, and lists that provide continuous support. An excellent resource for any business owner involved in personal services, Peragine's guide satisfies an important need regarding business aspects of personal training. If you are considering a career in personal training, are already engaged in personal training, or are considering any personal services business, Peragine's guide is invaluable.

This book is for anyone who truly enjoys exercise and physical fitness and seriously wondered how to make a profitable career out of it. Written by an expert in the field, Matt Cole is a certified Kinesiologist with a Master's degree in Exercise Physiology who has decades of experience as a personal trainer and built his business from the ground up. He provides a step by step guide to becoming a certified personal trainer, starting and maintaining your own business, marketing, and finding your own niche in order to maximize your profit while still doing what you love. What makes this book different than most is the inclusion of financial and legal tips regarding taxes for your new business and how to ensure you are not legally liable should a client hurt him/herself while under your care. These are things a physical trainer usually ends up learning the hard way. Also included is a CD-ROM packed with interactive media that reiterates what the book has to teach for people who retain information better through interaction than just reading, as well as copies of all the forms and paperwork you would need to file that are essential to your small business. How To Open & Operate A Financially Successful Personal Training Business. With a title like that one might think it to be a boring or difficult read, but it actually flows very well and is written clearly and succinctly. The book starts out by explaining how quickly the health industry is growing and how high the demand for skilled physical trainers is. It outlines the necessary traits for a skilled physical trainer, being a self-motivated and energetic individual is obviously a must. Also a skill many people don't think of, and one I was interested to learn about, is the ability to read clients and put them at their ease so they are not self-conscience or nervous when working with you. This is to ensure that you have more enthusiastic customers who will avidly provide free word-of-mouth advertisement to their friends and neighbors. Later chapters include detailed information on becoming an accredited personal trainer familiar with a wide array of exercises, getting the funding, organizing your own business, building a list of clientele, learning to cater to your clients' needs, doing the paperwork, and developing a cursory medical knowledge to ensure the safety of customers who have special needs. For it's 290 pages I breezed through it without realizing the day had passed me by. It's a very gripping work and the expertise and experience of the writer is evident. I particularly liked the listing of various contacts that was provided to help get the reader started in a career as a personal trainer. I never realized just how much work went into becoming a physical trainer. They must be knowledgeable about diet and exercise, listen to their clients and provide good and reliable customer service, obviously must be in good physical condition, create a business plan, market themselves and their busin

This is a great book for anyone interested in being a personal trainer and especially for someone who would like to be in business for themselves as a personal trainer. It's well-written, well-organized and thorough. Peragine constantly stresses the positive while at the same time underscoring the absolute need to love being a personal trainer. He's goes over all the types of information someone needs to go into business for themselves including coming up with a business plan and marketing strategy that will impress possible investors. I love the checklists that are interspersed throughout the book. He has a checklist for everything from determining if I would be suited to a career as a personal trainer to one for when all the different federal business taxes are due. I just really think anyone considering being a self-employed personal trainer should invest in this book as an invaluable resource.