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Business & Investing Books > Marketing & Sales Books
Hardcover How to Market to People Not Like You Book
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ISBN: 0470879009

ISBN13: 9780470879009

How to Market to People Not Like You

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Format: Hardcover

Condition: Like New

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Book Overview

Reach new and diverse customer groups and expand your market share

The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business.

Arguing for focusing on customer values rather than demographics, How to Market...

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Business Business & Investing Economics Marketing Marketing & Sales

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