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Paperback How to Market a University: Building Value in a Competitive Environment Book
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ISBN: 1421440342

ISBN13: 9781421440347

How to Market a University: Building Value in a Competitive Environment

(Part of the Higher Ed Leadership Essentials Series)

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Book Overview

How can universities implement strategic integrated marketing to effectively build and communicate their value?

At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research...

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Education Education & Reference

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