How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

by Michael J. Morley and Stephen A. Greyser

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The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.

Format:Paperback

Language:English

ISBN:1349140724

ISBN13:9781349140725

Release Date:January 1998

Publisher:Palgrave MacMillan

Length:172 Pages

Weight:0.59 lbs.

Dimensions:0.4" x 6.1" x 9.2"

Related Subjects

Accounting & Finance Business Business & Finance Business & Investing Economics Global International International Business Management & Leadership Marketing Marketing & Sales Public Relations

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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

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