How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

by Michael J. Morley and Stephen A. Greyser

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Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for...

Format:Paperback

Language:English

ISBN:0814756794

ISBN13:9780814756799

Release Date:May 2002

Publisher:New York University Press

Length:228 Pages

Weight:0.93 lbs.

Dimensions:0.6" x 6.3" x 9.2"

Related Subjects

Accounting & Finance Business Business & Finance Business & Investing Economics Global International International Business Management & Leadership Marketing Marketing & Sales Public Relations

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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

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