How to Make Hot Cold Calls: Your Calling Card to Personal Success

No one likes to be called and sold something, but it doesn't mean it can't work. "How to Make Hot Cold Calls: Your Guide to Making the Sale or Landing That Perfect Job" is a guide to aggressive job-hunting, a practice that is usually strongly discouraged by traditional business etiquette. Steven Schwartz demonstrates to readers how to approach this habit with the courtesy possible and how to get a job one would normally be overlooked for. "How to Make Hot Cold Calls" is a strong consideration for any who are tired of being passive in their job hunt.

How to Make Hot Cold Calls changed my life. As a sales manager with a very large financial institution, I was enlightened by the concepts found within Steven Schwartz's book. Never before had I been given the "how to" of this critical component of the sales process. I was so inspired, that I coordinated a seven-week pilot with 10 front-line sales staff within my organization. Here are some of the startling results from our informal process: a 73% average increase in our ability to get through to prospects over the telephone, and an 87% average increase in our ability to get the appointment or sale.Believe me, this is a very reliable indicator of how intuitive Hot to Make Hot Cold Calls can be to a typical sales person today. Some of the behavioural changes from the team were immediate and permanent. Even more exciting was how my salespeople could overlay Steven's techniques during their face-to-face sales appointments. I strongly recommend the use of this book, the website, and the audio program.

How to Make Hot Cold Calls changed my life. As a sales manager with a very large financial institution, I was enlightened by the concepts found within Steven Schwartz's book. Never before had I been given the "how to" of this critical component of the sales process. I was so inspired, that I coordinated a seven-week pilot with 10 front-line sales staff within my organization. Here are some of the startling results from our informal process: a 73% average increase in our ability to get through to prospects over the telephone, and an 87% average increase in our ability to get the appointment or sale. Believe me, this is a very reliable indicator of how intuitive Hot to Make Hot Cold Calls can be to a typical sales person today. Some of the behavioural changes from the team were immediate and permanent. Even more exciting was how my salespeople could overlay Steven's techniques during their face-to-face sales appointments. I strongly recommend the use of this book, the website, and the audio program.

Steven Schwartz provides us with a systematic, winning approach to making those most difficult of phone calls, the dreaded "cold call". Based on our continuous use of his approach, I can say without hestitation, IT REALLY WORKS!Schwartz's approach is smart and easy to follow. He breaks down the challenge by teaching us how to face and overcome our fears, efficiently organize our call lists, and script our calls for delivery with passion and conviction. He even shows us how to analyse our results for continuous improvement.There are lots of clever tips and useful examples. The book can be read in an evening and put into good use the next day. A "must" read for everyone who wants to move their "cold" calls into a warm, welcoming world of unlimited opportunities.

With "How To Make Hot Calls", Steven J. Schwartz has done the near-impossible. He has taken the third most stress-provoking life event (behind public speaking and diapering an infant) and transformed it into one of the most powerful assets I have in my business life.When I was referred to Schwartz's book, I was concerned that I'd be cluttering my bookshelf with another facile, indulgent self-help guide from a slick motivational speaker with limited business experience and a juvenile sense of humor.This book is different. Unlike other books of this type, Schwartz uses an engaging combination of anecdotes, real-life business examples and highly effective exercises to convey his concepts. He speaks to the reader in plain language and provides many opportunities to reinforce the skills being taught.Schwartz's ideas are simple, infectious and have resulted in my being much more effective and at ease in reaching my clients and managing my relationships with them. This book would be invaluable to anyone who is in consultative sales, marketing or professional services. I heartily recommend this book to anyone who, like me, was intimidated by the prospect of calling new business contacts. Without meaning to sound hyperbolic, this could be the best investment you'll ever make in a skill you'll use for the rest of your working life.