How to Make a Whole Lot More Than One Million Dollars Writing, Commissioning, Publishing and Selling "How-To" Information

I found this book to be extremely useful with tons of tips that I have made notes on. I also find Lantrey's writing to be easy to read and quite enjoyable. I'm sure he would find it entertaining to hear that I have enjoyed reading this book in bed to relax on many occasions! It is great for generating ideas and steering the technique of producing any kind of information products. Yes, ideas come from within, however how one gets that idea to the public is what this book is so good at helping with. Patience has it's rewards! Thank you, Jeffrey!

On the cover of the revised second edition, near the bottom, is the following sentence: "This is what you want when you're serious about making big money from books, booklets, audio cassettes and Special Reports." This is what you don't want when you're not serious about the subject matter. This book will bore the casual reader to tears. I know about this from both sides. When I first skimmed the book, I was just looking for easy ways to make money and didn't have a plan yet. Then this book seemed like so much print on so much paper. Now that I am writing a cookbook that I intend to self-publish, I am finding the book to be an absolute gold mine of ideas presented with enough detail to allow me to carry them out in my own personal style. The first chapter is titled: "Twenty-three reasons why most people fail to make money from the booklets, books, special reports and audio cassettes they produce or commission...Why you'll lose money, too...Unless you use this book." This 85 page chapter by itself is worth the price of the book. It presents major business lessons that many have never learned. He shows you how to check out what he's saying about advertising, for example, by taking a careful look at your junk mail. Most advertisers are not client-centered. They make announcements about themselves on the cover of the envelope, such as "XYZ Corporation announces the new What's It!" Well, who cares? XYZ Corporation, that's who. The first chapter is also an excellent example of the type of nitty-gritty information that you will find in his other books as well.There's another good book, "The Incredible Secret Money Machine II" by Don Lancaster, that deals with some of the same issues that Lant does. Lancaster's book is a good one to help one thoughtfully balance some of Lant's concepts which might be injurious to some if taken to extremes. Lant is extremely profit oriented and self-promotional and urges you to be the same way. (However, I've read many of his other books and communicated with him via phone and email a few times, and I must say that I think he's a great guy.) Lancaster emphasizes making profit too but only within the bigger scope of integrating one's business into one's life. Note: This is a fine point. To some extent, both Lancaster and Lant encourage you to encompass your business with your very soul. Don Lancaster, in the above mentioned book, says that people read for one of four reasons: (1) wish fulfillment, (2) ego gratification, (3) escape, and (4) information. "How to Make a Whole Lot More Than $1,000,000...," though it does pretty well as far as the first three categories, is oriented toward people seeking information. And, for those readers, the information will generally be found to be of vital interest and to be presented in a lively way. Consider this. How interested are you in reading LAST week's entertainment guide? What about THIS week's entertainment guide?

Jeffrey Lant inspired me to set a deadline for making my newsletter >profitable, to count down the days, and to make it happen. One month into >the 6 I have scheduled, my response rate has already soared. Deborah Michelle Sanders THE PENNY ORCHID -- "Thrift with Flair"

Dr. Lant's book for writers and publishers is very comprehensive, easy to follow and full of detailed guidelines on how to turn knowledge into a high quality "how-to" publication and then into profit. Dr. Lant does an especially good job of presenting and reinforcing fundamentals that are necessary for success. The need to have multiple products to sell to my customers is a lesson that I will never forget. I will be leaning heavily on the valuable advice found in Dr. Lant's book to complete and publish my new book called "Drive Down State Unemployment Taxes". Note the "client-centered" title which clearly shows my book's major benefit. I learned this plus many other great tips in Dr. Lant's book.

If you are serious about making money by selling how to info. you must get this book and Dan Poynter's book THE SELF-SELFPUBLISHING MANUAL.I use the principles and they work. THEY WORK!!!