How to List and Sell Real Estate in the 21st Century

I have a PhD in Finance, and tons of business experience in various industries, but am new to real estate. I thought this would give me some insights into the industry. Nope. It is basic business and customer service practices. It is well done, mind you, but if you aleady have a stong business background/training, you won't get anything from this book. For agents without a business college degree of any level, this is a must have! Great ideas.

It is an awesome book..every real estate salesperson should be required to read it!

After reading the book I realise that success in selling real estate depends a great deal on techniques which the author share with us in her excellent book. They are practical and may be applied to listing and selling homes even in Singapore,where I live and work,thousands of miles away from the United States of America.I treasure this book as I refer to it constantly. For example, I have read almost all the books written on real estate and it is hard to find a more complete guide to conducting an open house successfully.

This book assisted me immediatly with ideas and suggestions. I got my license in January & 2 1/2 months later have completed my 1st transaction, with 2 more in escrow and a great listing. I especially appreciate the subject index as it allows me to target specific areas of particular interest, like FSBO's or Prospecting. This book is definitely worth the investment.

This book is the most complete treatise on how to become an effective and successful real estate agent that I have found. It covers every aspect of becoming a "top producer" for those that are willing to work. This edition is an update of "How to List and Sell Real Estate in the 90's" which I read last year. It contains much of the same information but addresses the practice of real estate using the Internet and some new agency issues such as exclusive buyer broker agency. Every realtor should have a copy of this book in his/her office!