How to Get Rich Selling Cars to Women!

By understanding the way women relate to the sales process and by placing more emphasis on relationship building and less emphasis on product features, I have learned to customize each sale to the particular wants and needs of the individual customer, increasing my closing percentage by over 300%. Best of all, my high customers satisfaction record has led to many referrals - drastically minimizing my need to prospect by traditional methods. This book is not like any other - these techniques actually work!

While recently vacationing in Mexico, I walked by a gentleman who was basking in the sun. I noticed that he was reading a book, "How to Get Rich Selling Cars to Women." I immediately stopped in my tracks and asked if it happened to be by Marti Smye and Rebecca Maddox, and sure enough, it was! He offered that he found it to be very informative, explaining that it teaches "five stages of change" which can really help in the changing of behaviors and attitudes...and not just in selling cars to women. I'm now anxiously awaiting the arrival of my own copy!

Things that make you go Hmmmmm:What a concept, "Listen to the customer". I found this book an easy read that related to personal experience. I've certainly gone shopping with my wife and had a salesperson speak directly to me when the purchase decision was clearly going to be my wife's, my only question was "does it satify our needs". Vehicles are a large expenditure these days and most people borrow to purchase or lease the car because they "believe" that it's cheaper. Explaining the benefits and drawbacks to the decision maker is the key to the sale. This book gave me an easy to follow approach to understanding the advantage of learning the decision makers concerns and doubts and concentrating on addressing them. I'm a salesman and it opened my eyes to be more observant to the customer that makes the ultimate decision not just the easy one to talk to. There isn't a salesperson out there that doesn't know a Sherlock. Fun to read, thanks.

People in the car business need this book - they REALLY need this book. Research shows that women buy 65% of all new cars, and handle 65% of all automotive service calls. Yet, with all the variations there are in women's income, age, family status or preference, there's one thing that most women can agree on: car dealerships don't have Clue One about how to sell to women. Car salesmen (92% of dealership salespeople are men) need help understanding that women in the car market research, shop and buy differently - and that's what this book is designed to give them.Based on comprehensive industry experience, Rebecca Maddox and Marti Smye have created a truly engaging and highly usable "how to" handbook that lays out EXACTLY how a salesperson can dramatically boost his effectiveness in closing sales with women buyers. Insights are illustrated cleanly and clearly within the parable of a Sherlock Holmes mystery story. And each chapter closes with a concise and articulate summary of the important observations and the key do's and don'ts of each stage of the sales process. The business opportunity is enormous for people who practice these principles - both men and women, whether selling cars, computers or consumer electronics. As a specialist in the field myself (my book, Marketing to Women, was released in January 2003), I can tell you the insights in this book are essential, the recommendations are simple and effective - and the application of these principles will certainly and substantially improve sales. The automotive world has been waiting for this book - Run out, buy it and read it before the next woman walks into your showroom!