How to Get Rich in Mail Order

If you are selling information by direct mail - manuals, brochures, designs, books - this is MUST HAVE BOOK! Most of the examples are from Author's own experience, but this should be considered a strong point of the book, not a weakness - providing the author is truthful. He shows you what worked and what did not work for him, and it is up to you to extrapolate his experiences to your own situation. I bought my copy at second hand markets for AU$2.00 one morning when the sun was really shinning. Even at the full price the value of this info could be immense! Go for it!!!

"How To Get Rich In Mail-Order" is an incredible source of examples, knowledge and inspiration from a man who has been successful marketing several products through mailorder. I'm not sure why one of the reviews on this book states that Mr. Powers doesn't spend much time on "How To". I believe that this book does provide you with exactly that. You are not provided with a step by step process because the product that you may want to market and your audience will be different then mine - but the author gives you everything you need and prompts you with thought provoking questions and exercises.You are also provided with suggested reading to maximize your own mailorder campaign.You can't go wrong with this book. I devoured it in two nights and at the end of my read, I picked uo the phone and called Melvin Powers. Guess who answered the phone? His wife. She passed me to melvin who appeared to be in his kitchen. He really does run a million dollar company out of his home. Now I do too. Thanks Melvin.Steal this one if you have to. It's top of the line.

Im JB Stevenson and I have to admit that Mr Powers has been germain to my success as an author and mail order entrepreneur. I used his street savy and implemented many aspects into my own venture, creating a successful INTERNET mail order business. His book also helped me write my book, "Building An Internet Based Mail Order Business First Class" (ISBN 0-9666403-0-6). If you think you want to go into the "mail order" business, take it from someone who has been there and done that, do not begin without his book. JB.

A good historical review of successful mail order campaigns. Contains a lot of print advertising examples with some background information about the sales it generated and the company behind it. Does not really spend a lot of time showing you "How to".