How to Get Big Results from a Small Advertising Budget

This book focuses on getting mileage out of every advertising dollar, which I found to be a very fresh viewpoint in the spectrum of marketing books. You can get immediate use out of this book for any business activity, and it is filled with sensible ideas that do work. This book will give you useful tools to expand your enterprise. Inside you will find good tips on advertising, marketing, sales promotion and public relations to expand your business. All in all a great reference.