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Paperback How to Do Critical Discourse Analysis Book
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ISBN: 0857028928

ISBN13: 9780857028921

How to Do Critical Discourse Analysis

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Using a multimodal approach -graphic, vocal, written - How to do Critical Discourse Analysis guides students to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazine and advertising, to YouTube and music videos. Authors David Machin and Andrea Mayr draw on discourse analysis, appraisal theory, stylistics and conversation analysis to present a systematic toolkit for doing language...

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Language Arts Social Science Social Sciences

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