How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Confere

this is a great book and it answers all questions you will have on workshops,seminars, and more.

An Excellent book, togather with cases charts and comparisons,The only thing I am sorry about why I didnt buy it before.Although written in the 90s it has some limitations, but if you are in the business, this could really multiply your profits.

I used this as a reference when myself and a professor friend owned a training workshop business. Our business was profitable and this was a good book to have around for reference.

This is a good introductory book for those that need to develop and promote successful seminars and workshops. The book covers what one needs to know about developing a program, market testing, setting the right fees, marketing, promotion, advertising and publicity. The reader is provided with useful practical tips and advice that I have used to good effect. The book is well written in simple English that is easy to follow and understand. Despite the book being a bit dated, the advice it provides is still relevant and very useful and practical. Even the veteran has something to learn from this excellent book. Those who wish to capitalize on the growing business of seminars, workshops, conferences and training classes are recommended to read this book for guidance and directions.

This book is one of the important books on this topic. I have included this book in my personal library and have referred many people to this book.Early in my business I provided "public" seminars and this book provided some great advice and tips.Lenny Laskowski, professional speaker and author of the book, "10 Days to More Confident Public Speaking" (Warner Books)