How to Deal with Difficult Customers: 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent

WOW! A simple-to-read point-by-point guide to the basics of every possible objection and how it can be won over. Every American should be armed with this on the job: if a customer is walking in, they want a good experience and the right vibe to assure them that they did it right and didn't get screwed. Here are the words and processes to make that experience a mutually good one: no lies, no nonsense. And yes, there IS a section when when to walk away from a sale, but Anderson offers so much to work with, you'll want to challenge yourself to do it right. I challenge anybody NOT to learn a few great tricks from this one: either sales reps or customers. Negotiating is, really, fun. Anderson watches for "signs" of when a customer is really asking for a good sale, and combined with his checklist of techniques, you just can't possibly still lose. If you're a friend to a sales rep, gift this today: they'll love ya!

I have turned around two accounts (very difficult customers) that were on the skids because of this book. Great perspective on customer service and has even helped with customers I wouldn't consider difficult. Its a must read for anyone in the sales or service business.

Dave's newest book, How to Deal with Difficult Customers, should be #1 on your reading list and here's why: Dave not only cuts up the classic argument that the stubborn, obnoxious and belligerent can't be sold but also shows you step by step exactly how they can actually help you meet your sales objectives. Read it today, sell more tomorrow is what I'm telling my dealer clients. Thanks Dave, my clients are racking up more sales right now because of your advice. BTW, the dedication is a brilliant!

This book will help the salesperson and those who encounter difficult people alike. Dave Anderson's straightforward, no-nonsense style will capture every reader. This book is a must read!

Dave Anderson's book How to Deal with Difficult Customers had me glued to every page from start to finish. No matter what you are selling and how you are selling it, this book is a must have. I think it will be my new sales bible when I have to deal with difficult customers. Great Job!