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Business & Investing Books > Marketing & Sales Books
Paperback How to Conduct Telephone Surveys Book
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ISBN: 0761925910

ISBN13: 9780761925910

How to Conduct Telephone Surveys

by and
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"The writing style is good, clear, and accurate, with a logical presentation of material. The checklists are effective learning aids."
--Carol J. Lancaster,

Medical University of South Carolina

When should you use a telephone survey, and how do you transform completed telephone interviews into an analyzable, machine-readable data file? This book shows readers how to develop and administer telephone surveys (with particular attention...

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Format: Paperback

Condition: Very Good

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