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Paperback How to Conduct Self-Administered and Mail Surveys Book

ISBN: 0761925627

ISBN13: 9780761925620

How to Conduct Self-Administered and Mail Surveys

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Format: Paperback

Condition: Very Good

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Book Overview

"The authors discuss self-administered questionnaires, the content and format of the questionnaire, "user-friendly" questionnaires and response categories, and survey implementation. They offer excellent checklists for deciding whether or not to use a mail questionnaire, for constructing questions and response categories, for minimizing bias, for writing questionnaire specifications, for formatting and finalizing questionnaires, and for motivating...

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