The Basics How to Build a Large Successful Multi-Level Marketing Organization

Probably the BEST book on network marketing presentations ever written. And, a very easy read. Mike Stokes Baton Rouge, LA

This book contains many nice metaphors which you can apply to other areas beyond MLM organizations. Let me use the "Ships" metaphor in a conventional business company. Consider you already have managers in your staff and are going to open a new venture - the network of supermarkets. There should be at least one talented manager for each supermarket. Some manager will be working properly, their supermarkets will be profitable but they won't yield any further development. Such people are calling "Silver Ships". Now consider people who are even in moderate ranks will act as self-motivating and self-organizing managers, able to infuse their ideas into the public mind, do things with small increments but finish them for sure. Such people are your "Golden Ships", with whom you should share leadership functions. Of course, there may also exist "Empty Ships" into whom you may invest lots of time, energy, other resources, but this would not pay off. You should definitely get rid of the empty ships, because they do not let silver and golden ships stand on their places. "Silver Ships" are good workers but do not expand your business. If your team will only contain of them, you will be profitable for a while, but your organization will lack flexibleness and won't be able to adapt to the quickly-changing condition of the modern world, and you will collapse sooner or later. "Golden Ships" are full of initiative, they don't need much external propelling force, and preoccupied with organizational flourishing, growth and change. Did you read in the management literature that it's the manager's business to motivate the employees, to keep their morale high, to make them love their job, and so on? If all of your colleagues are "Empty Ships", your efforts to motivate them won't bring any result and you will quickly loose your own passion. This is not the case with "Silver Ships", who consume your motivation fruitfully, but the level of energy you will spend on them will be less then what they will give to you, and your own motivation won't rise very high. Now imagine what will happen if you give your energy to the "Golden Ships", who already are capable of giving their energy to their mates. You won't need to spend enormous energy to motivate them, and they have already created enough motivation around them, or even turned some "Silver Ships" to "Golden Ships". The management literature which claims to teach how to motivate the staff won't help you if you are enclosed by the "Empty Ships". Such literature assumes that you always NEED something while your employees do NEVER want to do anything unless you stimulate of motivate them properly. Just get rid of these people and find someone who are motivated by the job and who are capable of motivating you. You may have tough times in your life and may not always have liveliness to motivate even yourself, when you NEED to motivate the staff according to this literature. This is wrong situation. You need to have such s

This book was the very first thing that my incredibly successful sponsor gave to me. A man of few words, he said "Read this and you will understand!" I found the book intrigueing and bulging with possibility on my first read.Working with a Network Marketing company in Europe, this book and its ideas is now the very basis of how we work. We have been very successful by keeping our strategy and teaching very simple and easy to understand. I have read a lot of other MLM and Network Marketing books since, many of these adopt a name the best people or an upbeat rah rah approach, but I keep returning to Don Failla because it is so well named ; The Basics.It could also be named All You will Ever Need to Know!In my organisation Don's book is now the very first thing I give to my people. Every time I get some fancy idea, I just re-read it myself. The book has the habit of showing you just what you should be doing, no matter how successful you become.I think its strength comes with dealing in the basics from their original telling which was so close to the wisdom that Don had aquired. The truths and methods do not really date and though it is told with obviously an American audience in mind, the ideas and there re-telling works worlwide.This book has a permanent place on my desk and is the absolute foundation of re-learning and re-building my working life. I can not imagine it being improved, just re-printed.

I'd not heard of this book but received it through ... [a] BookClub. It's so easy to read, interesting, and full of greatinformation. If everyone in my organization, or any network marketing / MLM organization got their hands on this book, they would see the "Big Picture" very quickly and they would get started YESTERDAY in this business. You can get through this book in an evening or two and once you start it, you'll be eager to finish and get started!

Don Failla's lessons are time tested and easy to learn and pass on. Network Marketing is about duplication, and these napkin presentations are easy to duplicate. Learn them, teach them, and teach your downline to teach them.