How to Become a Preferred Vendor: 251 Strategies for Doing More Business with Retailers!

This book is definitely gospel for sales reps like myself who sell multiple lines of product to independent, mom and pop retailers. Segel and Shay have done a great job keeping this book simple. The format makes it a quick reference to use and re-use over time and the tips all highlight what I believe is the most important principle of sales: building strong, personal relationships with the people you are selling to. As retailers themselves, Segel and Shay know what independent retailers want and need most and they have created a book that allows sales people like myself to make better offers to them. I would have to say that the greatest benefit of this book is the almost limitless supply of creative promotional tactics one can use on even the tiniest of budgets. I recommend this book wholeheartedly to any wholesaler, manufacturer, or sales rep looking to build long-term relationships with retailers.