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Paperback How to be a Marketing Genius: Scientific Advertising Revisited and Revitalized for Today Book

ISBN: 1640074023

ISBN13: 9781640074026

How to be a Marketing Genius: Scientific Advertising Revisited and Revitalized for Today

Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to over $25 million today.Claude codified his techniques in 1923 in a book... This description may be from another edition of this product.

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Format: Paperback

Condition: New

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