Ten steps to entrepreneurial success, based on a seven-year study of 120 small businesses, are identified and described in detail. Case studies, examples and quotations support each step. Those... This description may be from another edition of this product.
A Short, Well-Written Primer on Entrepreneurial Success
Published by Thriftbooks.com User , 24 years ago
While it's just 122 pages including the index, "How Small Business Owners Succeed - And How You Can Too" is a good introduction on the basics that anyone wanting to start and run a small or medium size business should learn about and keep in mind. With its attractive layout and good use of topic headlines and occasional cartoons, you can read through it quickly and refer back to any part of it easily. While this book lacks some of the depth and detail found in some other business start-up books, it very effectively and concisely brings together most of the essential points and considerations in starting a business that other books take chapters and chapters to cover. All in all, this is a very good first book for anyone thinking about starting a business.
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