How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising
In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0230600697
Release Date:September 2007
Publisher:St. Martin's Press
Length:256 Pages
Weight:1.25 lbs.
Dimensions:9.4" x 1.0" x 6.4"
Customer Reviews
1 rating
Great Book on How A Great Agency Make Clients Heros!
Published by Thriftbooks.com User , 16 years ago
How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising Over my career I have the good fortune to work with the folks at Chiat/Day in their Marina Del Rey (Los Angeles) office. They do great work and have a unique approach to capturing the big idea that connect consumers to brands. This book is a wonderful summary of some of the overall work done by the agency around the world that makes them not only smart - but fun to work with.
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