How Corporate Truths Become Competitive Traps: How to Keep the Things That Everyone Knows Are True'' from Becoming Roadblocks to Success

by Eileen C. Shapiro

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Taking her cue from Will Rogers, who said, ''It's not what you don't know that can hurt you; it's what you know that ain't so,'' Eileen Shapiro exposes corporate enemy number one: self-deception. Citing dozens of case studies, ranging from the funny to the tragic, she focuses on the eight most common corporate hobbyhorses--corporate ''truths,'' often based on past successes--that persistently lead smart managers into making bad decisions. And, she...

Format:Hardcover

Language:English

ISBN:0471516430

ISBN13:9780471516439

Release Date:May 1991

Publisher:Wiley

Length:288 Pages

Weight:1.30 lbs.

Dimensions:1.0" x 9.3" x 6.3"

Related Subjects

Business Business & Investing Economics

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How Corporate Truths Become Competitive Traps: How to Keep the Things That Everyone Knows Are True'' from Becoming Roadblocks to Success

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