How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're in
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In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group's proprietary demand model--a strategy which multi-million dollar corporations pay premium rates to access--available to the general public for the first time. Taking the reigns from Larry Bossidy's Execution...
Format:Hardcover
Language:English
ISBN:0062000454
ISBN13:9780062000453
Release Date:October 2010
Publisher:Harper Business
Length:272 Pages
Weight:1.00 lbs.
Dimensions:1.0" x 6.2" x 9.1"
Related Subjects
Business Business & Investing Economics Management Management & Leadership Systems & PlanningCustomer Reviews
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