How Brands Grow: What Marketers Don't Know
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Book Overview
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and...
Format:Hardcover
Language:English
ISBN:0195573560
ISBN13:9780195573565
Release Date:April 2010
Publisher:Oxford University Press
Length:246 Pages
Weight:1.34 lbs.
Dimensions:0.9" x 6.3" x 9.2"
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