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Hardcover How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands Book
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ISBN: 0195596269

ISBN13: 9780195596267

How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

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Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.

How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.

Ride the next wave of...

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Format: Hardcover

Condition: Very Good

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