How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

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Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.

How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.

Ride the next wave of...

Format:Hardcover

Language:English

ISBN:0195596269

ISBN13:9780195596267

Release Date:November 2015

Publisher:Oxford University Press, USA

Length:192 Pages

Weight:1.14 lbs.

Dimensions:0.9" x 6.1" x 9.1"

Related Subjects

Business Business & Investing Economics

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How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

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