How Brands Grow and How Brands Grow Part 2

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This pack contains How Brands Grow: What Marketers Dont Know and How Brands Grow Part 2: Emerging Markets, Services, Luxury Brands and Durables . Buy the pack to save and take a journey to smarter, evidence-based marketing. How Brands Grow provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs...

Format:Hardcover

Language:English

ISBN:0190304936

ISBN13:9780190304935

Release Date:March 2016

Publisher:Oxford University Press, USA

Length:352 Pages

Weight:2.47 lbs.

Dimensions:1.6" x 6.2" x 9.3"

Related Subjects

Business Business & Investing Economics

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How Brands Grow and How Brands Grow Part 2

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