How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

by Sharp, Romaniuk, Jenni Romaniuk, et al.

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This book will change the way you think about marketing forever.

Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved...

Format:Hardcover

Language:English

ISBN:0190330023

ISBN13:9780190330026

Release Date:October 2022

Publisher:Oxford University Press

Length:256 Pages

Weight:0.80 lbs.

Dimensions:0.8" x 6.4" x 9.3"

Related Subjects

Business Business & Investing Economics

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How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

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