Hooked: How to Build Habit-Forming Products

by Nir Eyal

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Revised and Updated, Featuring a New Case Study

How do successful companies create products people can't put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the...

Format:Hardcover

Language:English

ISBN:1591847788

ISBN13:9781591847786

Release Date:November 2014

Publisher:Portfolio

Length:256 Pages

Weight:0.85 lbs.

Dimensions:1.1" x 5.6" x 8.3"

Age Range:18 years and up

Grade Range:Grade 12 and higher

Related Subjects

Product Development Applied Psychology Business Business & Investing Design Economics Engineering Industrial & Product Design Industrial Design Industrial, Manufacturing & Operational Systems

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Hooked: How to Build Habit-Forming Products

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