Hometown Pasadena: The Insider's Guide

Hometown Pasadena: The Insider's Guide Writer Colleen Dunn Bates, a friendly Pasadena woman nearing 50, thought she had a good idea: to put together an upscale guidebook about her city -- a kind of travel book for people who live there. And given the intensely local focus of the project, rather than dealing with a big New York publisher, she decided to publish it herself, producing it out of her den and delivering it to stores from the back of her car. Almost a year later, "Hometown Pasadena" has not only sold 10,000 copies, it has also turned into a small empire: Local bookstores, both chain and independent, Costco and even a hair salon now carry it, and Bates is branching out to other cities. Bates' formula for the books is simple: "It's about how to really live in a place, and be in a place, and understand a place, even if you've lived there for 20 years," she said recently. "I've never seen anything like it. My model was to not have it look like a Fodor's guide." Bates' book taps into the growing desire to conduct the business of one's life as locally as possible, in an era of crazy traffic, expensive gas and worries about the effect of a sprawling lifestyle on global warming. As Sara Nelson, editor of Publishers Weekly, noted, books about local topics and niche themes are thriving nationwide, helped in part by digital technology that makes it easier to self-publish books with a professional look. "I think people are interested in themselves. As everything gets more global, the local stuff seems quaint and personal," she said. "Hometown Pasadena" features well-illustrated sections on eating and drinking, cultural offerings, and where to take the kids, as well as less-typical features: several pages on the Metro Gold Line, a chapter on public and private gardens, and page-long interviews with key local players, such as architectural historian Robert Winter and Pasadena Playhouse artistic director Sheldon Epps. Bates and her four co-authors also know enough to treat the city as the bull's-eye of a cluster of communities that includes Sierra Madre, Eagle Rock and most of the San Gabriel Valley. Bates' decision to publish on her own press comes from her experience with the New York publishing world, beginning in the early '80s when she edited a series of French-originated guidebooks for Simon & Schuster... By handling "Hometown Pasadena" herself, she was able to use local talent not only in its creation but in its sales and promotion. One of her co-authors, Sandy Gillis, has kept the book supplied at her hairdresser. Even more surprising, Bates has gotten the book into a Pasadena Barnes and Noble, despite the difficulty of small presses reaching the chains. Bates also handles her press' non-bookstore distribution, which for months meant hauling boxes of books into her Subaru and driving them around town. "I did it all," she said, "and have the chiropractic bills to prove it." Some of the secret lies in Pasadena itself, the author be

this is a fun guide to the wonderful city of Pasadena and the territory around it--excellent advice and comments about a city full of history, beauty and community

I was surprised by this complete guide. It was so well written and amusing that I found myself reading it for fun! I thought I knew this town, but I learned so much about it's history, places I've never been etc.. I'm giving it as Christmas presents to my partners at work. I think they'll love it and it's great o have on the shelf for guests. X Chris

LA/So Calif travel books have always given this gem of a city only a cursory glance. It's about time Pasadena got its own book! This glossy new guidebook is chock full of everything Pasadena; it is beautifully detailed and highly entertaining. I am a Pasadena native who thoroughly enjoyed reading about my favorite haunts and discovering new spots to explore. Highly recommnend this for visitors or ex-Pasadenans who want to reminisce about their beloved hometown.