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Hardcover Hit Makers: The Science of Popularity in an Age of Distraction Book
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ISBN: 110198032X

ISBN13: 9781101980323

Hit Makers: The Science of Popularity in an Age of Distraction

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Format: Hardcover

Condition: Very Good

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Book Overview

NATIONAL BESTSELLER A Book of the Year Selection for Inc. and Library Journal "This book picks up where The Tipping Point left off ." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret...

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Business Business & Investing Social Science Social Sciences

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