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Hardcover Historicising Transmedia Storytelling: Early Twentieth-Century Transmedia Story Worlds Book

ISBN: 1138217697

ISBN13: 9781138217690

Historicising Transmedia Storytelling: Early Twentieth-Century Transmedia Story Worlds

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Format: Hardcover

Condition: New

$190.00
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Book Overview

Tracing the industrial emergence of transmedia storytelling--typically branded a product of the contemporary digital media landscape--this book provides a historicised intervention into understandings of how fictional stories flow across multiple media forms. Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the...

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