When noted rapper Eminem commanded his audience's attention in his 2000 megahit release "The Real Slim Shady" and queried in the lyrics, "Will the real Slim Shady please stand up?", the authors took the question seriously and began to search for the "real slim shady" among the fabric of contemporary capitalism. The result of this research is this book, which explores how a dominant culture incorporates some dimensions of a subculture--in this case...