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Paperback Hilton Hhonors Worldwide. Loyalty Wars: A Case Study [German] Book

ISBN: 3668668744

ISBN13: 9783668668744

Hilton Hhonors Worldwide. Loyalty Wars: A Case Study [German]

Fallstudie aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, Cologne Business School K ln, Sprache: Deutsch, Abstract: Marketing strategies in terms of loyalty programs are very often launched by corporations that employ a specialized team of project managers and data analysts who lead the complex program. The loyalty programs are typically driven by bigger companies due to the technical costs related to the...

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