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Paperback Hillstrom's Catalog Marketing PhD: A Doctorate Program in Multi-Channel Catalog Mailing Strategy for Highly Advanced Catalog Marketers Book
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ISBN: 1456463071

ISBN13: 9781456463076

Hillstrom's Catalog Marketing PhD: A Doctorate Program in Multi-Channel Catalog Mailing Strategy for Highly Advanced Catalog Marketers

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For the first time in about a decade, there's a significant improvement in Catalog Marketing Strategy!Four trends shaped Catalog Marketing Strategy in the past twenty years ... the explosion of RFM... This description may be from another edition of this product.

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Format: Paperback

Condition: New

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