Kevin Hillstrom, the author of numerous books, a must-read marketing and analytics blog, and a highly engaging Twitter presence, is pushing the envelope once again with the release of "Hillstrom's 2011 Almanac". This unique format offers readers one marketing, analytics, or leadership tip per day. The goal is to not overwhelm the reader with too much detail or too many facts. Instead, Mr. Hillstrom avoids complex math and geeky formulas, focusing...