Hijacking Sustainability

by Adrian Parr

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How the sustainability movement has been co-opted: from ecobranding by Wal-Mart to the "greening" of the American military.

The idea of "sustainability" has gone mainstream. Thanks to Prius-driving movie stars, it's even hip. What began as a grassroots movement to promote responsible development has become a bullet point in corporate ecobranding strategies. In Hijacking Sustainability, Adrian Parr describes how this has happened:...

Format:Hardcover

Language:English

ISBN:0262013061

ISBN13:9780262013062

Release Date:March 2009

Publisher:MIT Press

Length:209 Pages

Weight:1.00 lbs.

Dimensions:0.9" x 6.0" x 9.1"

Age Range:18 years and up

Grade Range:Postsecondary and higher

Related Subjects

Architecture Business Business & Investing Conservation Earth Sciences Economics Engineering Environmental Economics Environmental Science Nature & Ecology Politics & Social Sciences Social Science Social Sciences Sustainability & Green Design

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Hijacking Sustainability

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