Hijacking Sustainability

by Adrian Parr

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How the sustainability movement has been co-opted: from ecobranding by Wal-Mart to the "greening" of the American military.

The idea of "sustainability" has gone mainstream. Thanks to Prius-driving movie stars, it's even hip. What began as a grassroots movement to promote responsible development has become a bullet point in corporate ecobranding strategies. In Hijacking Sustainability, Adrian Parr describes how this has happened:...

Format:Paperback

Language:English

ISBN:0262517469

ISBN13:9780262517461

Release Date:January 2012

Publisher:MIT Press

Length:209 Pages

Weight:0.65 lbs.

Dimensions:0.6" x 5.8" x 8.7"

Age Range:18 years and up

Grade Range:Postsecondary and higher

Related Subjects

Architecture Business Business & Investing Conservation Earth Sciences Economics Engineering Environmental Economics Environmental Science Nature & Ecology Politics & Social Sciences Social Science Social Sciences Sustainability & Green Design

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Hijacking Sustainability

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