Higher Profits Through Customer Lock-In

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For the most part, Customer Satisfaction programs are ineffective. Companies need to strive for Customer Lock-in. Customers are locked into a company's product when the switching costs are high. This... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0324202652

ISBN13:9780324202656

Release Date:December 2004

Publisher:Cengage Learning

Length:208 Pages

Weight:1.02 lbs.

Dimensions:0.8" x 6.5" x 9.3"

Related Subjects

Business Business & Investing Economics Education Education & Reference

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Higher Profits Through Customer Lock-In

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