High Intensity Marketing: A Comprehensive Marketing Companion for Ceos and Marketing Professionals

This book is about What every managers needs to know about marketing. It's not only interesting and easy to read, but very informative. As an MBA student I have not been around the workplace to see how marketing really affects a company, but this book has opened my eyes to the truth about how a company must market its product to stay alive. It gives me a lot of clarity and usable tools. The examples are great and I will definitely read this book over again in the future. Not sure the author is a professor or practioner, but this book is not academic at all.

This is a better name for this book. Really a very solid marketing book with useful concepts and tools. I hate the layout and the size. But definitely a must have book for marketing executives. No gimmick. After you read this book you wil find out not everything Al Ries is saying is right...in fact..many od his ideas re plain wrong.

As a professor or marketing I have read many book son this subject. This is a very comprehensive coverage of many marketing issues and gives a lot of clarity. Wish he can make the bigger or to go even deeper. Excellent and must have reference for marketers.

This is a jargon-free ideas-packed marketing book and brings a a lot of clarity and perspectives in today's marketing challenges. The author excels at stirring controversy and though in this subject. This is not a down-stream marketing book, it deals with marketing on a strategic level.

This is an excellent marketing book full of practical and yet very up-dated concepts. Not another big book about the next new new thing with lost so buzz words. The writer is very experienced in this subject and he or she clearly knows what he or she is talking about. Recommended for marketing professionals and brand managers.