Hiding Politics in Plain Sight
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As late as the 1980s, breast cancer was a stigmatized disease, so much so that local reporters avoided using the word "breast" in their stories and early breast cancer organizations steered clear of it in their names. But activists with business backgrounds began to partner with corporations for sponsored runs and cause-marketing products, from which a portion of the proceeds would benefit breast cancer research. Branding breast cancer as "pink"--hopeful,...
Format:Hardcover
Language:English
ISBN:0190606843
ISBN13:9780190606848
Release Date:September 2016
Publisher:Academic
Length:256 Pages
Weight:1.10 lbs.
Dimensions:0.7" x 6.4" x 9.4"
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