Stop Listening to the Customer: Try Hearing Your Brand Instead

by Adam Ferrier

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Don't let the customer get between you and building a strong valued brand

If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.

The...

Format:Paperback

Language:English

ISBN:0730370577

ISBN13:9780730370574

Release Date:February 2020

Publisher:Wiley

Length:224 Pages

Weight:0.50 lbs.

Dimensions:0.9" x 6.0" x 8.9"

Related Subjects

Business Business & Investing Economics

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Stop Listening to the Customer: Try Hearing Your Brand Instead

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