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Paperback Presidential Campaigning and Social Media: An Analysis of the 2012 Campaign Book
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ISBN: 0199355843

ISBN13: 9780199355846

Presidential Campaigning and Social Media: An Analysis of the 2012 Campaign

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Book Overview

Social media are revolutionizing the American electoral process. Their integral role in facilitating campaign communication and networking has rapidly evolved into a standard element of candidate strategy, voter engagement, and media reporting.

Featuring work by an esteemed line-up of contributors, Presidential Campaigning and Social Media: An Analysis of the 2012 Campaign is the first book to provide a detailed analysis of the role that social...

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Political Science Politics & Social Sciences

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