Healthcare Market Research: Tools & Techniques for Analyzing and Understanding Today's Healthcare Environment

by Eric N. Berkowitz and Richard K. Thomas

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The aim of this book is to provide detailed guidelines for market research, with adaptation to the special needs of healthcare. Filled with market data, sample survey forms, and environmental... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:1557386420

ISBN13:9781557386427

Release Date:January 1997

Publisher:Irwin/McGraw-Hill

Length:276 Pages

Weight:1.30 lbs.

Dimensions:1.1" x 6.3" x 9.3"

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Medical Medical Books

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Healthcare Market Research: Tools & Techniques for Analyzing and Understanding Today's Healthcare Environment

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