Health Services Marketing: A Practitioner's Guide
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Book Overview
For today's busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for input. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare...
Format:Paperback
Language:English
ISBN:0387736042
ISBN13:9780387736044
Release Date:October 2007
Publisher:Springer
Length:164 Pages
Weight:0.65 lbs.
Dimensions:0.4" x 6.1" x 9.2"
Customer Reviews
1 rating
Very Informative
Published by Thriftbooks.com User , 16 years ago
I just began a career in healthcare marketing and this book has been a great source of information. It gives practical knowledge for everyday use by a marketer in the healthcare field.
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