Health Services Marketing: A Practitioner's Guide
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Book Overview
Despite the growing importance of marketing for health professionals, there is no concise how-to guide available on the topic for use by physician practices, hospitals and other healthcare organizations. This book serves as a convenient reference for health professionals who want to understand the marketing process, develop marketing initiatives or interface with marketing professionals. Marketing theory and the history of marketing in healthcare...
Format:Paperback
Language:English
ISBN:0387736042
ISBN13:9780387736044
Release Date:October 2007
Publisher:Springer
Length:164 Pages
Weight:0.65 lbs.
Dimensions:0.4" x 6.1" x 9.2"
Customer Reviews
1 rating
Very Informative
Published by Thriftbooks.com User , 16 years ago
I just began a career in healthcare marketing and this book has been a great source of information. It gives practical knowledge for everyday use by a marketer in the healthcare field.
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