Health and Medical Public Relations

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Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the book combines a critical, analytical and cultural overview of these methods with helpful guidance on...

Format:Paperback

Language:English

ISBN:0415613310

ISBN13:9780415613316

Release Date:May 2013

Publisher:Routledge

Length:190 Pages

Weight:0.70 lbs.

Dimensions:0.5" x 6.1" x 9.1"

Related Subjects

Medical Medical Books Social Science Social Sciences

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Health and Medical Public Relations

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